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Often used , search engine optimization and SEM are important components of a robust online presence . Simply , search engine optimization focuses on improving your website’s visibility in natural search results – think earning high positions without paid advertising initiatives. In contrast , SEM is a more expansive term that includes all marketing efforts related to search engines, including paid advertising platforms like Google Ads – where you pay to appear in prominent locations above or beside organic listings.
- Search Engine Optimization is natural traffic
- Search Engine Marketing incorporates paid advertising
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